Our Approach Social Listening

Our Approach:


As part of our “Discovery” process, our experts sit with you to clearly understand the business problems, define the scope and determine the right data sources to gather data from.

If required, we integrate our complied online/social data with your internal data (such as CRM, Sales, Customer Service logs etc.) to generate better insights. Our experts then process the data using NLP to run a sentiment analysis.

Once the collected data has been analyzed, our “Human Intellect” team of “Real Humans” verify that the collected and analyzed data is pertinent and remove any irrelevant data. This double checking method makes sure that we deliver a high sentiment accuracy, over 95%, which could not be achieved by the use of any machine/program/algorithm only. Based on the clean data we’ll present relevant actionable insight in easy to understand format and provide recommendations.

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