VALUE OF PERSONALIZATION

In this day and age, the value of personalization is at its peak because it helps brands with customer retention and acquisition. It doesn't matter whether you are running a B2B or B2C business. Personalization is required at every stage. 

Of course, personalization requires extra effort, as you have to customize your products and services in a way that meets customers' expectations. But it offers long-term benefits as well. Let's learn why personalization is deemed invaluable these days: 

It makes marketing campaigns successful

Promoting your offerings is significant, but you can only make an ever-lasting impression with the help of personalization. This is because customers love to be contacted in a personalized manner, which, as a consequence, encourages them to buy more. 

As per the survey conducted by Evergage, 96% of marketers said that personalization helped them advance customer relationships, 88% witnessed growth in business results, and 61% considered personalization the prime reason behind enhanced customer experience. 

The significant benefit of personalization is that it helps turn customers into brand advocates. This further leads to positive WOMM (word-of-mouth marketing), easier customer acquisition, strong brand image, etc. 

Therefore, make sure that you address each customer by their name if you are running email marketing, SMS marketing, or any other campaign.

Results in outstanding sales growth 

With personalization, you can significantly boost your products and services sales. There's no need to be surprised because customers are likely to show interest in your offerings when they realize that the products have been designed as per their requirements.

Apart from making your offerings eye-catching, personalization increases brand loyalty fabulously to amplify your business's longevity. Thus, it is advisable to add personal touch wherever possible, such as website content, loyalty programs, promotions, etc.

Increases customer retention

It takes a lot of effort and investment to acquire new customers, but the thing that breaks the heart is when customers cut ties with your brand. The only way to put the brakes on the rising customer turnover rate is to do personalized marketing.

  HBR states thata 5% increase in customer retention rates can increase overall profit by 25% to95%.

We recommend segmenting customers based on their shopping behavior and search preferences. It will help you send customized newsletters, discount coupons, etc. You can go one step ahead by sending free goodies to customers to secure long-term relationships with them.

Wrapping up

Personalization is a great way to show how much your brand cares about customers and how far it can go to meet their choices and preferences. Of course, you have to be careful because sending too many personalized emails or SMSes can annoy customers and force them to unsubscribe to all your marketing notifications.

With this write-up, we have tried to explain the importance of personalization and what benefits it brings to the table. We hope you'll start personalizing every customer interaction from now on.

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