Building a design-driven culture

Every company should strive to build a design-driven culture to help attain business objectives and facilitate customer acquisition and retention. 

A design-driven approach to business considers everything to be a design. The practise of creating form, function, and experience is known as design.

Companies that see everything as a design are called design-driven companies, and this approach helps greatly because it leads to infallible strategies, which eventually result in success.

The foundation of design thinking is the use of empathy where we put customers, clients, and end users at the Centre of the problem-solving equation. With this focus, design is transformed into a tool for change. This change can be in anything from dealing in businesses to hiring processes and building brands!

Lets check what needs to be done for building a design-driven culture:

Develop your plans around customer expectations 

Many companies claim to be customer-centric, yet their products and services struggle to catch people’s attention. This happens because they stick to their pre-planned strategies, regardless of differing customers’ demands. Owing to such stubbornness, their products and services fail to perform in the market. As a negative result, they end up facing a mammoth financial loss.

Therefore, if you want to build a design-driven culture, you must put yourself in customer's shoes to identify hidden issues in your products and services. You should also keep a close eye on customer feedback, as it will help you significantly.

For example, positive reviews tell you about those factors that make customers love your brand, while negative ones tell you where improvement is due from your end. Businesses should pledge to improve the user experience.

Keep your employees happy 

If you see customers’ happiness as a design, you should also keep your workforce happy and satisfied. The reason being is if your employees love working with you, they are likely to give their best for your organisation.

For example, employees working in your development team are likely to develop out-of-the-box ideas, which will help you launch innovative applications. Similarly, your customer-facing employees are likely to be more empathetic while dealing with challenging situations.

Simply put, happy employees help you keep customers happier, increasing your business’s longevity and promising long-term benefits.

Keep a tab over metrics   

Metrics give you a sneak peek whether you are on the right track or not. To develop a design-driven culture, you must keep a tab over metrics and take necessary actions when needed.

For example, companies providing call centre services keep a close eye on metrics like FCR (First Contact Resolution), CSAT (Customer Satisfaction) score, AHT (Average Handle Time), ASA (Average Speed of Answer), etc.  

So, take a leaf out of such companies’ books and start monitoring metrics related to your business and industry.

Summing up

Building a design-driven culture means taking your company forward with a long-term vision, which, in turn, helps you communicate business objectives with your teams effectively and also enables you to develop valuable products and services for customers ensuring best user experience.

With the help of this article, we have discussed some easiest ways that you should follow for developing a design-driven culture. It would be great to make your move right away because companies that procrastinate necessary actions or prefer to rest on laurels often stay two steps behind their competitors.

To read more informative write-ups, explore our blog section now :)