Best Social Listening Tools To Look Out For In 2021

Explore some of the best social listening tools available for monitoring online conversations, brand mentions, customer sentiment, and industry trends. The article highlights how social listening platforms can help businesses track audiences, competitors, and brand reputation across digital channels. Learn how these tools can turn social media data into actionable insights for marketing, customer engagement, and business strategy.

Best Social Listening Tools To Look Out For In 2021

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Top 7 Social Listening Tools You Must Know About

1. Digimind

Digimind, a leading social media monitoring and competitive intelligence software helps companies and agencies aim for an insight-led approach to speed up their digital transformation. This tool offers an exhaustive collection of analytical features to optimize content strategies, spot industry trends, and maintain pace with innovation.

Pros

• AI competence that processes slang
• Consumer insight encompasses behavior, demographics, and interest
• Digimind Academy - Certified e-learning (videos, text explanations, quizzes)
  

Cons

• Sorting data is complex and time-consuming.
• The platform is more complex than other tools, and most users find its intricate configurations challenging.
  

2. Brandwatch

Brandwatch is a tool for social media analysis aimed at big enterprises rather than at small firms. It offers numerous powerful AI-based functions. This is appropriate for those customers who require complete coverage.

Pros

• Great brand management
• Access to archived data
• AI-based functions include AI analyst, image analysis, Auto segmentation, instant analysis.

Cons

• No mobile app
• No free trial to check for accuracy 
• Unclear price structure
  

3. Talkwalker

Talkwalker is one of the leading companies in the area of social data intelligence. Its artificial intelligence-based technology gives valuable insights into social media via real-time listening and social media analytics.

Pros

• A full range of social monitoring and data visualization tools
• Infinite capacity for filtering and sorting
  

Cons

• No mobile app
• No real-time monitoring for LinkedIn and Facebook

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4. Meltwater

Meltwater is a marketer’s friendly solution for media monitoring, engagement, social listening, and several characteristics of social media management. It checks millions of articles on social media platforms, blogs, and news sites every day, filters out valuable items, and sends reactions to those you are interested in.

Pros

• Easy influencer outreach 
• Data displayed with stunning graphics in an intriguing way
  

Cons

• Limited analytics
• Hard to set up for monitoring

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5. Zignal Labs

Zignal Labs launched as a tool to identify bot accounts but has expanded ever since. It encompasses the entire range of social, digital, and even print and broadcast media.

Pros

• Real-time analysis of topics and trends using reactions
• Use predictive analysis to forecast conversations

Cons

• Difficulty in creating filters
  

6. Sprinklr

Sprinklr is a complete platform for the management of client experience. Social listening is part of its product and includes content management and customer service, allowing you to create project workflows in an application.

Pros

• Customized reporting dashboards
• Monitor and manage 1-1 relationship using AI
  

Cons

• Tag functionality
• Integration challenges
  

Are you looking for an alternative to avoid the tedious listening process?

Here’s Cogent InCIghts for you!

Cogent InCIghts understands the value of social listening and has customized solutions to help businesses make the most of every dollar spent. With custom AI research, you can discover actionable insights about your brand, industry, and competitors, which will help you reach out to wider audiences with relevant messages and products.

Wrapping Up

These tools are great aggregators. While most of them provide the intelligence required to comprehend your brand, market, and target audiences, Cogent InCIghts provides a customized engine needed for actionable insights. If you believe it is the right solution for you, book a call or contact us today for a free consultation and unveil what it has got in store for its customers.